All too often, I see technical resumes that still focus around the theme of saving time, money, and other resources. Although this might have been a persuasive way of branding yourself several years ago, that is no longer the case. IT is “expected” to save money, and lots of it, by streamlining processes, consolidating databases, and eliminating redundancies. So why would you want to make it the primary theme in your resume?
Within the current competitive marketplace, businesses want to be agile and responsive to rapid change. They want IT to be a partner in enabling them to identify new market opportunities, identify new innovations, and develop a competitive strategy. This means that an IT professional who can go beyond the standard value statements — improve business processes, fix hardware and software issues, and improve security to mitigate threats — differentiates themselves from the pack.
To stay at the forefront of the IT industry, job seekers need to continually reevaluate their career brand. Now, more than ever before, their resume needs to demonstrate how they provide the value that truly matters to a business.